Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect the following types of personal information when you register, use our services, or interact with our platform:

• Contact Information: Name, email address, phone number, business address
• Business Information: Company name, GST number, business type, industry sector
• Account Credentials: Username, password, and security questions
• Transaction Information: Purchase and sale history, payment details, billing information
• Identity Verification: Government-issued ID, business registration documents

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity:

• IP address and device identifiers
• Browser type and version
• Operating system and device information
• Pages viewed, time spent on pages, and navigation paths
• Referral sources and exit pages
• Cookies and similar tracking technologies data

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Payment processors and financial institutions
• Business verification services
• Marketing partners and analytics providers
• Social media platforms (if you choose to connect your account)

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Service Provision

• Process and fulfill your orders for buying or selling metal materials
• Create and manage your user account
• Facilitate communication between buyers and sellers
• Process payments and prevent fraudulent transactions
• Provide customer support and respond to inquiries

2.2 Platform Improvement

• Analyze usage patterns to improve our services
• Develop new features and functionality
• Conduct research and analytics
• Test and troubleshoot technical issues

2.3 Communication

• Send transactional emails and notifications
• Provide updates about your orders and account
• Send promotional materials and special offers (with your consent)
• Conduct surveys and gather feedback

2.4 Legal and Security

• Comply with legal obligations and regulatory requirements
• Detect, prevent, and address fraud and security issues
• Enforce our Terms and Conditions
• Protect the rights and safety of our users and the public

3. Information Sharing and Disclosure

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

3.1 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

3.2 Service Providers

We engage trusted third-party service providers to perform functions on our behalf, including:

• Payment processing companies
• Logistics and shipping partners
• Cloud hosting providers
• Email service providers
• Analytics and marketing platforms

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the successor entity.

3.4 Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request, or to:

• Protect our rights, property, or safety
• Enforce our Terms and Conditions
• Investigate fraud or security issues
• Respond to claims or legal proceedings

3.5 Between Buyers and Sellers

As a marketplace platform, we facilitate transactions between buyers and sellers. Necessary contact and business information may be shared between parties to complete transactions.

4. Data Security

We implement industry-standard security measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Encrypted databases with restricted access
• Access Controls: Role-based access and authentication protocols
• Regular Audits: Security assessments and vulnerability testing
• Employee Training: Staff education on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform:

5.1 Types of Cookies We Use

• Essential Cookies: Necessary for website functionality and security
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your browsing to deliver relevant advertisements

5.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

6. Your Rights and Choices

You have the following rights regarding your personal information:

6.1 Access and Portability

You can request a copy of your personal information in a structured, commonly used format.

6.2 Correction and Update

You can update your account information at any time through your account settings or by contacting us.

6.3 Deletion

You can request deletion of your account and personal information, subject to legal retention requirements.

6.4 Marketing Communications

You can opt out of marketing emails by clicking the "unsubscribe" link in any promotional email or updating your preferences in your account settings.

6.5 Do Not Track

We currently do not respond to "Do Not Track" signals from browsers.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and fulfill transactions
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce our agreements
• Maintain business records and analytics

When your information is no longer needed, we will securely delete or anonymize it.

8. Children's Privacy

E-Metal Bazar is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take immediate steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than India. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

10. Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting a notice on our website
• Sending an email to your registered email address
• Updating the "Last Updated" date at the top of this policy

Your continued use of our services after such modifications constitutes your acceptance of the updated Privacy Policy.

12. Compliance with Indian Laws

E-Metal Bazar complies with applicable Indian data protection laws, including:

• The Information Technology Act, 2000
• The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Other relevant regulations and guidelines